Mumbai, (Maharashtra) [India], 31st December, 2024: Growing kids need personal care solutions that match their active lifestyles, changing bodies, and evolving preferences. Enter Froot Root, India’s first personal care brand designed exclusively for kids and tweens aged 5-14. Launched in June 2024, Froot Root bridges the gap between baby products that are too mild and adult formulas that are too harsh, empowering tweens to build healthy hygiene habits early.
The Vision: A Parent’s Ally in Tween Hygiene
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Founded by Rupika Raman, a mother and personal care expert with two decades of experience at Unilever and L’Oréal, Froot Root was born from a personal challenge. Struggling to find products just right for her son’s emerging skin & hair concerns such as dandruff and early acne , Rupika partnered with a panel of Ayurvedic doctors, industry experts, paediatricians, counsellors, parents, and tweens to develop solutions tailored to this unique phase.
Adding a playful twist is Dr. Troot, the brand’s witty fox mascot, who shares fun hygiene tips through product packaging and digital content, making self-care engaging for tweens and stress-free for parents.
The Power of Fruit Ayurveda
Froot Root’s products combine fruit actives like amla, pineapple, and grapes with Ayurvedic staples like neem, turmeric, and tulsi. This unique Fruit Ayurveda blend offers gentle yet effective care for glowing skin and scalps, addressing:
- Dryness and Sensitivity
- Dandruff and Early Acne
- Body Odour and Environmental Stressors
All products are efficacy-tested under medical supervision, ensuring safety and reliability for developing skin and hair.
More Than Products: Building Healthy Habits
Froot Root goes beyond personal care, serving as a parent’s ally in promoting healthy habits. The brand supports sports events and cultural activities, encouraging tweens to lead active lifestyles. The Froot Root website offers kid-friendly news and engaging content, while their gift hampers—crafted by NGOs—spread smiles and empower women-led initiatives.
Safe, Affordable, Accessible
With prices starting at ₹148, Froot Root delivers premium-quality care that’s affordable for families. The products are available on www.frootroot.com and leading platforms like Amazon, Flipkart, FirstCry, and Tata 1mg.
Transforming Tween Hygiene
Froot Root is redefining personal care for tweens by combining effective products with a mission to build healthy habits—making hygiene simple, fun, and empowering for kids while supporting parents every step of the way.
