In a market where the presence of international chains of coffee has been dominating the choices of consumers for ages, Indian coffee brands are gradually evolving to bring out their version of a luxury café. At the helm of this journey is Isha Kuhar, founder of WAB Coffee Co., who has managed to turn her passion for coffee into a fast-rising café chain by combining the elements of specialty coffee, fine dining, and creative designs.
WAB Coffee Co., established in 2024, was founded by the vision of having a homegrown café brand that provides more than just coffee. With a background in fashion and design, Isha made her way into the food & beverages sector with a new approach which focused on aesthetics and innovation. Although her husband succeeded in creating a niche in the burger market through Wat-a-Burger, Isha decided to take up a new challenge and set up WAB Coffee Co.
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WAB Coffee Co. under her stewardship has grown to 10 large-sized dine-in cafes within a span of less than a year due to high customer reception and an expanding franchise network. The new flagship store launched at Spectrum Mall, Noida, demonstrates the commitment to luxurious interior, high-end hospitality, and handcrafted coffee experiences. In line with the aggressive growth strategy, new stores will be opened in GK1, Palwal, Bhopal, and Ghaziabad in the next month.
As opposed to other café chains that mainly serve beverages, WAB Coffee Co. offers a complete lifestyle café experience. Apart from premium craft coffee, consumers can order from one of the most extensive gourmet café menu in the country that includes artisanal pizzas, sandwiches, breakfast dishes, salads, desserts, pasta, and signature drinks.
All WAB outlets have been designed according to Isha’s philosophy, with carefully selected interior designs, aesthetic appeal, modern architectural features, and Instagrammable settings that add value to the whole customer experience. Everything is planned in great detail, including menu engineering, coffee presentation, lighting, music, and hospitality.
Thanks to the experience in operations and the well-established supply chain from the successful Wat-a-Burger chain, WAB Coffee Co. can easily expand its presence without compromising on quality at any point in time. Such an approach to business development and operations has made the WAB Coffee Company an attractive franchise for many entrepreneurs who want something different in the expanding market of cafés in India.
Based on the philosophy that “premium craft coffee meets gourmet dining,” WAB Coffee Co. combines international experience of coffee drinking with affordable prices for the Indian market. Such cafés are designed to cater to the needs of working professionals during business meetings, families having dinner, students reading books and learning with coffee, as well as friends hanging out together.
In light of the continued growth of WAB Coffee Co., Isha Kuhar’s entrepreneurial story illustrates the importance of creativity, consumer-oriented design, and meticulous execution in creating an elite coffee brand in India that can rival existing international competitors. With aggressive expansion plans on the horizon, the company continues to grow in strength in the dynamic Indian café space.
