Scroll News
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
Scroll News
No Result
View All Result
Home Fashion & Beauty

Namrata Agarwal, establishing digital footprints in the authentic ethnic wear segment

Scroll News by Scroll News
November 7, 2021
in Fashion & Beauty, Lifestyle
0
Share on FacebookShare on Twitter

Chinaya Banaras is the brainchild of me and my husband. It is a homegrown brand stemming from the timeless city of Banaras, Varanasi. It is a branch taken out of our family business of manufacturing and wholesaling Banarasi Sarees, Suits, and Fabrics for the past 45 years.

My husband is a visionary, a passionate entrepreneur who has always been fascinated by Banarasi sarees and fabrics. He possesses the capability to bring his vision to life. He has completed his Diploma in Fashion Designing from Mumbai.

You May Also Like This

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

August 13, 2025
Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion

Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion

August 12, 2025
Record-Holding Rider Nikhil Bothra Embarks on 90-Day Solo Motorcycle Pilgrimage — “Mitti Se Moksha Tak” Ek Bharat Ek Safar

Record-Holding Rider Nikhil Bothra Embarks on 90-Day Solo Motorcycle Pilgrimage — “Mitti Se Moksha Tak” Ek Bharat Ek Safar

August 7, 2025

I, on the other hand, have a knack for finance and love following the latest trends and fashion. I also take charge of the designing and marketing umbrellas.

When the lockdown started in the last year 2020, we decided to switch to digital platforms to showcase our brand online to present Chinaya Banaras as an unconventional online shopping brand that houses the most indigenous, handcrafted, and authentic collection of Banarasi Sarees, Dupattas, and Indo-Western dress materials.

Our brand mirrors a fusion of traditional artistry coupled with contemporary designs, embroideries, and stitching that we as a brand want to represent at a larger scale and wider audience.

Our major challenge has been arranging photoshoots amidst the covid situation. Looking for the right models who would fit our brand and our attires, so that they don’t lose their authentic aura and also logistically arranging these photo shoots have been a major challenge for the brand.

We realized that the influencer marketing model is well-suited in a time in which the audience is looking for some inspiration, searching DIY videos, learning new recipes, or focusing on self-care. This posed a good opportunity for us as well as influencers to engage with their audiences with impactful messaging.

Collaboration with influencers also helped us with creating fresh, personalized content for our digital platforms, overcoming our challenge of the photoshoots, models, and mostly, authenticity of the brand.

Collaborating with Influencers allowed us to create content that was more meaningful, two-way, and purpose-driven. We were able to bring out the cause we believe in through these collaborations where we were able to talk about the legacy of the brand and its authenticity. And it was in no time that more content creators and our consumers started talking about our brand, and the variety we offer.

When we started, there were a few influencers I was eyeing to endorse our Brand, including Pavitra Sagar (@stylemuze), Mamta Das (@thebohobaalika), Dolly Jain (@dolly.jain). It was overwhelming when we were able to collaborate with these amazing creators, a few of them acing their content game in the niche industry of creating sarees content.

We knew we are moving in the right direction with the online presence of the brand and reaching out to the right audience when the Instagram celebrity influencer, Surbhi Jyoti appreciated our work and accepted a gift from us. It has been a great milestone for the brand. We look forward to collaborating with more celebrities and influencers in the coming times to establish more trust among the larger masses.

Explore the latest collection of handcrafted banarasi sarees, suits, and dupattas at Chinaya Banaras.

For more details, visit: chinayabanaras.com

Tags: authentic ethnic wearBanarasChinaya BanarasNamrata Agarwalpassionate entrepreneurunconventional online shopping brand
ShareTweetShareShareSendSend
Previous Post

Acting is not about being Different – Actor Anshuman Singh Rajput

Next Post

Shibayan Ganguly – a Dietician, Martial Artist and Wellness Coach

Related Posts

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 
Health & Fitness

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

August 13, 2025
Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion
Fashion & Beauty

Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion

August 12, 2025
Record-Holding Rider Nikhil Bothra Embarks on 90-Day Solo Motorcycle Pilgrimage — “Mitti Se Moksha Tak” Ek Bharat Ek Safar
Lifestyle

Record-Holding Rider Nikhil Bothra Embarks on 90-Day Solo Motorcycle Pilgrimage — “Mitti Se Moksha Tak” Ek Bharat Ek Safar

August 7, 2025
Shingar Cosmetics Brings a Legacy of Indian Beauty into the Present with their New Line of ‘Shingar Silky’
Lifestyle

Shingar Cosmetics Brings a Legacy of Indian Beauty into the Present with their New Line of ‘Shingar Silky’

August 4, 2025
Robotic-Assisted Breast Surgery: A New Era in Cancer Care- Dr. Sandeep Nayak
Health & Fitness

Robotic-Assisted Breast Surgery: A New Era in Cancer Care- Dr. Sandeep Nayak

July 31, 2025
Experience A Dream Monsoon Gateway At Courtyard by Marriott Mahabaleshwar
Travel

Experience A Dream Monsoon Gateway At Courtyard by Marriott Mahabaleshwar

July 31, 2025
Next Post

Shibayan Ganguly - a Dietician, Martial Artist and Wellness Coach

Generic Medicines fame StayHappi Pharmacy grabbing eye balls with its success stories

Bong woman receives the Black Swan Award for “Women Empowerment” in UAE

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Nidarshana Gowani invited as the guest of honour at Maharashtra Ratna Awards 2023

Nidarshana Gowani invited as the guest of honour at Maharashtra Ratna Awards 2023

3 years ago
Ulaganayagan Kamal Haasan reveals the Vikram NFTs on VistaVerse at Cannes Film Festival 2022

Ulaganayagan Kamal Haasan reveals the Vikram NFTs on VistaVerse at Cannes Film Festival 2022

3 years ago

Dr Harsh Vardhan launches ‘Digital Ocean’ -the first of its kind digital platform for Ocean Data Management developed by INCOIS of MoES

5 years ago

Gujarat Governor Acharya Devvrat presides over 10th convocation of Gujarat Tech-nological University with Chief Minister Vijay Rupani as Chief Guest

5 years ago

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Topics

Ace Entrepreneur actor Artificial intelligence Bangalore Bengaluru Blockchain technology BRICS CCI Content Creator COVID-19 Cryptocurrency CSIR DBT Delhi Digital Marketing digital marketing agency DST Dubai Education entrepreneur entrepreneurship Fairplay Gujarat Gurugram Hyderabad IIT Delhi India Indian Institute of Technology Influencer Influencerquipo innovation Kingston Technology K Raheja Corp Homes memory products and technology solutions Mumbai Music Industry pandemic photography producer Pune real estate research Shan Se Entertainment Shantanu Bhamare social media Surat
No Result
View All Result

Highlights

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

Raexel Media LLC Achieves Shopify Partner Status After Managing USD 13M+ in Ad Spend and USD 68.4M in Digital Asset Exits

Rest The Case Launches New Legal Series to Help Startup Founders Avoid Costly Mistakes

Bangalore Startup Emvo AI Slashes Digital Workforce Deployment From 6 Months to Minutes

Ethnic Plus Launches Festive Collection 2025: Where Traditions Meet Affordable Fashion

12 Minutes to CLAT: India’s Most Affordable CLAT Coaching That Prevents Students From Dropping Law Dreams Due to High Fees

Trending

Cynextgen Launches Ambitious “Indian Marketing Blueprint” to Transform Digital Marketing Across India’s 29 States and 7 Union Territories
Business

Cynextgen Launches Ambitious “Indian Marketing Blueprint” to Transform Digital Marketing Across India’s 29 States and 7 Union Territories

by Scroll News
August 19, 2025
0

Delhi, , August 19, 2025: Cynextgen, a comprehensive digital marketing agency established in  April 2020, has announced...

Bombay House Luxury presented the Debut of ‘World Spirits Series’ curated by Shatbhi Basu at Jyran in Sofitel BKC, Mumbai

Bombay House Luxury presented the Debut of ‘World Spirits Series’ curated by Shatbhi Basu at Jyran in Sofitel BKC, Mumbai

August 18, 2025
From Street Corners to Social Stardom: The Unstoppable Rise of Jiboombaa in Paris 

From Street Corners to Social Stardom: The Unstoppable Rise of Jiboombaa in Paris 

August 13, 2025
Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

Redefining Fitness In India: Siraj Lalani’s Vision With Plus Fitness 

August 13, 2025
Raexel Media LLC Achieves Shopify Partner Status After Managing USD 13M+ in Ad Spend and USD 68.4M in Digital Asset Exits

Raexel Media LLC Achieves Shopify Partner Status After Managing USD 13M+ in Ad Spend and USD 68.4M in Digital Asset Exits

August 12, 2025
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 Scroll News

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Scroll News