Bengaluru, (Karnataka) [India]: Influencer marketing has evolved from an experimental channel into one of the most powerful forces shaping modern consumer brands. Today, the global industry is valued at more than $35 billion, with a growing share of marketing budgets shifting towards micro and nano creators who drive authenticity, trust, and meaningful audience engagement.
However, while creator marketing has matured as a growth channel, its execution remains surprisingly inefficient.
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Behind every successful campaign lies an overwhelming amount of operational work, discovering the right creators, managing outreach, negotiating budgets, reviewing content, ensuring compliance, monitoring brand safety, and measuring performance. For many brands and agencies, scaling creator-led growth often means expanding teams and increasing complexity. Scoop AI unlocks a better way.
Founded in Bengaluru in October 2025, Scoop is building an agentic AI platform designed specifically for influencer marketing teams. Its mission is simple yet ambitious: transform creator marketing from a fragmented, resource-intensive function into an always-on growth engine powered by intelligent automation.
The Team Behind Some of India’s Biggest Growth Stories
What makes Scoop particularly compelling is the experience of the team building it.
CEO, Vivian Gomez spent four years leading Truecaller’s SaaS business, scaling it from zero to $25 million in annual recurring revenue while serving more than 3,000 customers across 40 countries. He also helped take Truecaller Pay from launch to 30 million monthly active users, giving him deep expertise in building and scaling high-growth products.
CTO, Joby Joseph architected Truecaller’s advertising platform in the early days, and laid the foundation for the Ads business that today generates more than $100 million in annual revenue. He’s led data science and engineering teams across multiple ventures. In his last role at AI Squared, he led the vertical that built and deployed multi-agent AI systems for enterprises in the US.
Completing the founding team is CPO Abid Aboobaker, former Head of Product and Design at ZestMoney, where he helped build one of India’s largest BNPL platforms serving 3.5 million users with $50M in loan disbursements each month. He also founded TinkerHub, a thriving community that has upskilled more than 100,000 students over the past decade.
Together, the founders have been part of India’s startup ecosystem since 2012, contributing to companies that scaled from zero to hundreds of millions of users. Their collective experience spans consumer products, fintech, ad-tech, enterprise SaaS, and artificial intelligence.
Why Influencer Marketing Needs an AI Operating System
The creator economy is entering a new phase. Brands are no longer experimenting with a handful of influencer collaborations. They are running dozens of campaigns simultaneously across product seeding initiatives, barter partnerships, paid collaborations, and user-generated content programs designed to fuel digital advertising efforts.
Yet most teams still rely on spreadsheets, emails, messaging apps, and disconnected tools to coordinate these activities. Scoop replaces this fragmented workflow with a single operating system built specifically for creator-led growth.
Scoop is powered by AI agents that can tackle influencer marketing ops end-to-end. From identifying creators best suited for a campaign, initiating outreach, managing conversations and budget discussions before locking in deals. Once a creator is locked in, the agents also assist in evaluating submissions against campaign requirements while providing real-time feedback to the creator. The agents ride on context and guidance from the team and actively engages the team for critical decision points
Alongside these capabilities, the agents also proactively flags potential risks before campaigns go live, and then tracks outcomes and builds a brand-specific intelligence layer that improves future decision-making. This results in a significant shift in productivity for brands and agencies that are stuck in the grind making influencer marketing work.
A three-member marketing team can achieve what traditionally required teams five times the size, executing campaigns faster, reducing operational overhead, and unlocking measurable efficiency gains without increasing headcount.
Building the Future of Creator-Led Growth
For Scoop AI, the opportunity extends far beyond automation. The company envisions a future where influencer marketing functions with the predictability, scalability, and efficiency of digital advertising. Creator campaigns become always-on growth channels rather than one-off initiatives constrained by operational limitations.
As brands increasingly compete through authentic storytelling and creator partnerships and integrate this content into their ads and online experiences, the infrastructure powering these relationships will become the key differentiator for those that scale successfully.
With decades of combined experience scaling category-defining businesses, the team behind Scoop AI is building that infrastructure, enabling brands and agencies to move faster, work smarter, and unlock the full potential of the creator economy through the power of agentic AI.
