Scroll News
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
  • India
    • National
    • State News
  • World
  • Business
  • Education
  • Entertainment
  • Lifestyle
    • Health & Fitness
    • Fashion & Beauty
    • Travel
    • Food
  • Tech
    • App News
    • Gadgets
  • Auto
  • Others
    • Sports
    • Agriculture
    • Science
    • Astrology
    • Finance/Money
    • Press Release
    • Religion
    • Social Work
No Result
View All Result
Scroll News
No Result
View All Result
Home Business

Tyre, auto, transport business’ help IPL 2020 Season ride to success

Scroll News by Scroll News
November 3, 2020
in Business, Sports
0
Share on FacebookShare on Twitter

Delhi [India]: When Chinese lead sponsors of the IPL 2020 withdrew, Indian businesses jumped into the rescue. The situation was quickly salvaged and made successful due to some large traditional Indian tyre and mobility brands. Notably, some of them were first-timers.

Dream 11 replaced a Chinese mobile brand amid geopolitical tensions got all the attention. And while Ceat, which sponsors the Strategic Timeout this season, has been a regular, Tata’s stepped in with its new four-wheeler as also legacy tyre brands BKT and Ralco. Others include Maruti Suzuki, Jeep and CarDekho.

You May Also Like This

Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses

Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses

July 12, 2025
Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

July 9, 2025
Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

July 7, 2025

These leading players from the automobile and transport business along with the rest of the sponsors make up for the Indian businesses that are putting their sponsorship money on IPL 2020, despite the situation being very different due to the coronavirus pandemic having an effect on the health of businesses and traditional sponsors of initial IPL seasons no longer in the game.

Tyre, auto, transport business’ help IPL 2020 Season ride to success

For instance, for tyre manufacturer Ralco, the tournament presented it its first instance of associating with a sports marketing initiative. The 40-year-old, premier tyre manufacturer, who caters to a range of automotive tyre segments including mopeds, scooters, motorcycles, 3Wheeler and LT/ULT tyres, stepping in as a sponsor of IPL 2020 meant it could aggressively push for growth in the 2-wheeler tyre business.

As the auto and allied transport business started showing growth signs, in the week starting September 19, when IPL 2020 kicked off, it recorded 269 million viewers. This translates to 11 million more watching each match when compared to the first week of the last IPL edition, which was held in India and amidst a full stadium of spectators.

IPL 2020 has seen the stepping in of tyre, auto, transport business’ help it ride to success. This week as we enter into the last stage of league matches, taking place within the secure confines of a bio-bubble in the United Arab Emirates, a report by BARC-Nielsen showed a 30 per cent growth per match in terms of viewing minutes being recorded as compared to the previous edition of the league.

Over 32 matches, IPL 2020 has recorded 7.3 billion viewing minutes. With a cumulative reach of 110 million per match this year, the 13th edition has gone beyond 5.6 billion viewing minutes and a cumulative reach of 99 million over 35 matches in the first four weeks last year.

The league has come a long way from the time when Chinese brands pulled out to be quickly replaced by Indian companies. When the IPL 2020 began in September, Indian automobile and tyre brands which are now witnessing a gradual revival, had no better marketing platform and limited options.

With the playoffs next week, and finals to be played in Dubai on November 10, the tournament has proven to be a perfect branding platform for the Indian transport business which is currently on a happy growth trajectory.

Tags: IPL 2020 Season
ShareTweetShareShareSendSend
Previous Post

With a mission in fitness and health, Chakra helps to provide Indians with a unique spinning experience

Next Post

Leena AI raises $8M in series A funding to revolutionize employee experience

Related Posts

Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses
Business

Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses

July 12, 2025
Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus
Business

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

July 9, 2025
Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide
Business

Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

July 7, 2025
Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C
Business

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

July 3, 2025
Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership
Business

Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

July 3, 2025
EcoEarth is Powering the Smart Home Revolution — Made for India
Business

EcoEarth is Powering the Smart Home Revolution — Made for India

July 2, 2025
Next Post

Leena AI raises $8M in series A funding to revolutionize employee experience

Fifty times more economic benefit from National Monsson Mission says NCEAR report

Aarohi Singh is winning the hearts of thousands on her social media accounts

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recommended

Five Emerging Personalities Of The World Who Have Proved That Hard Work Leads To Success

Five Emerging Personalities Of The World Who Have Proved That Hard Work Leads To Success

3 years ago
Kingston’s Best Gifting Options to Strengthen Sibling Bonds This Bhai Dooj

Kingston’s Best Gifting Options to Strengthen Sibling Bonds This Bhai Dooj

9 months ago

JBM’s ECO-LIFE Electric Air-Conditioned city buses launched by Shri Vijay Rupani, Hon’ble Chief Minister of Gujarat  

4 years ago

Okaya inaugurates Okaya EV Experience Centre in Noida

4 years ago

Categories

  • Agriculture
  • App News
  • Astrology
  • Auto
  • Business
  • Education
  • Entertainment
  • Fashion & Beauty
  • Finance/Money
  • Food
  • Gadgets
  • Health & Fitness
  • Lifestyle
  • National
  • Photography
  • Politics
  • Press Release
  • Religion
  • Science
  • Social Work
  • Sports
  • State News
  • Tech
  • Travel
  • World

Topics

Ace Entrepreneur actor Artificial intelligence Bangalore Bengaluru Blockchain technology BRICS CCI Content Creator COVID-19 Cryptocurrency CSIR DBT Delhi Digital Marketing DST Dubai Education entrepreneur entrepreneurship Fairplay Gujarat Gurugram Hyderabad IIT Delhi India Indian Institute of Technology Influencer Influencerquipo innovation Kingston Technology K Raheja Corp Homes memory products and technology solutions Mumbai Music Industry pandemic photography producer Pune real estate research Shan Se Entertainment Shantanu Bhamare social media Surat technology
No Result
View All Result

Highlights

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

VRA Health Bridges Healthcare Gaps: From COVID Crisis to Global Telemedicine Success

Aayoma Home Appliances Pvt. Ltd: Built in India, Trusted Worldwide

Excel CoolCoat Delivers Impressive Cooling of Buildings in Delhi: Roof Temperatures Drop by 19°C

Trailblazers Honoured at the House of Commons: Asian–UK Business Meet and Awards 2025 Celebrates Global Innovation and Bilateral Leadership

EcoEarth is Powering the Smart Home Revolution — Made for India

Trending

Global Health Awards 2025 Honours Excellence at the House of Lords
World

Global Health Awards 2025 Honours Excellence at the House of Lords

by Scroll News
July 14, 2025
0

London, 14 July 2025: The Global Health Awards 2025 were held at the House of Commons in...

Restoring Hope After Repeated IVF Failures with Root-Cause-Based Fertility Treatments

Restoring Hope After Repeated IVF Failures with Root-Cause-Based Fertility Treatments

July 14, 2025
Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses

Shaligram Infotech Celebrates 10 Years of Driving Digital Innovation for Global Businesses

July 12, 2025
Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

Shaligram Infotech, A Trusted Microsoft Partner In India, Marks 10 Years With Rebranding And Expanded Global Focus

July 9, 2025
VRA Health Bridges Healthcare Gaps: From COVID Crisis to Global Telemedicine Success

VRA Health Bridges Healthcare Gaps: From COVID Crisis to Global Telemedicine Success

July 7, 2025
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Follow on Google News

© 2022 Scroll News

No Result
View All Result
  • About Us
  • Advertise
  • Contact Us
  • DMCA
  • Home
  • Privacy Policy

© 2022 Scroll News